I won’t be attending SXSW this year, but if I were there’s one particular talk I would be sure to attend. It’s a book preview by Rob Walker, a columnist for the New York Times Magazine and blogger at www.robwalker.net. He’s a terrific writer and a smart person. I’ve never met him, but I’ve exchanged the occasional email with him and have nothing but respect for him and his writing. He also seems very cool, in a writerly way.
The book is Buying In: The Secret Dialogue Between What We Buy and Who We Are. It’s about "consumer patterns in the new economy." The book won’t be published until June, so this talk will be a special sneak preview. If you have the chance to attend, I’d love to hear your thoughts on it.