How to create support among your existing fans for your new work, exhibit A: David Bowie invites fans to remix his new songs with his back catalog.
Singer David Bowie (news) has invited his fans to mix two of his songs together, extending a hand of friendship to underground bootlegging enthusiasts.
The rocker, currently touring with his 26th album “Reality,” has invited his supporters to splice a song from the album with any other track from his back catalog as part of a six-week contest.
Bowie is on the panel of judges who will pick a winner and runners-up from among a publicly voted shortlist of entrants.