Swink

Everyone over at Maud Newton and elsewhere is abuzz about Swink magazine, which is neat and new, and will be serving online-only writing in addition to their print journal. They have a contest for fiction and poetry, the due date for which is April 1. The poetry will be judged by Tony Hoagland, who I …

Nielsen whistling past the graveyard

Jim Meskauskas in MediaPost comments on Nielsen’s plans to report on personal video recorder (PVR) households but not on their viewing of advertisements. As MediaPost reported last Friday in an article by Joe Mandese, agencies are asking that Nielsen provide, along with the aggregated program “viewing” data, minute-by-minute ratings data so that ratings can be …

Hidden assets

Yesterday I wore a skirt I bought from a travel clothing catalog. I have to be very careful when perusing these catalogs, as they induce in me visions of wandering through the streets of Rome or St. Petersburg, wearing comfortable yet stylish shoes and dark, internationally-styled clothing that magically never wrinkles. In these visions I …

Drink of the week: Bourbon Sidecar

Today I found an interesting recipe in the Drink Recipes section of Happy Hours: BOURBON SIDECAR Creator: N/A Ingredients: 2 oz. Bourbon 1 oz. BOLS Triple Sec Curacao Glassware: Cocktail Glass Directions: Shake with cracked ice and serve in a chilled cocktail glass. I’m always delighted to find new ways of enjoying bourbon, but to …

I’ll drive that tanker

Advertising Age looks at actor/director/marketing-wiz Mel Gibson. To create this boffo box office, superstar director Mel Gibson employed a raft of guerrilla-marketing tactics, appealing to church groups and religious leaders to help him bring out the faithful. He traded heavily on his celebrity status and the controversy that has swirled around the film to generate …

It’s for you

How to make friends by Telephone: Visualize the person you call Speak to the person at the other end of the line — not to the telephone — then you’re more apt to be pleasant and understanding. (Link via The Morning News.)