Selling more than chicken

In on-going Subservient Chicken coverage, here’s a concise and well-explained analysis by Joseph Jaffe on the brilliance of the campaign: The one question that seems to be continuously asked is, “But did it sell chicken?” This is completely the wrong question to be asking. Perhaps a more appropriate question you should be asking is, “Does …

And now, a word from our sponsor

Some articles related to changes in consumers’ acceptance or rejection of marketing and advertising: MediaDailyNews reports that “[a]bout half of consumers surveyed say they’ve noticed brands involved in product placements in movies and television, according to a recent Mediaedge:cia study.” More significantly, the study found that “60 percent of those consumers are willing to try …

How to make your brand laughable in one easy step

This website seems to be intended to help franchisees create McDonald’s promotional materials. But it’s quite easy to use it in other ways. In actuality, I expect that the wording of the banners must be approved by someone before anything is printed. And the fact that the physical banners cost money should prevent this little …

More Subservient Chicken

The Wall Street Journal today has an article discussing the Subservient Chicken website created by Burger King (discussed here previously after Adrants wrote about it). If you’re a subscriber to the WSJ, here’s a link. The results in only two days are astounding. An excerpt: Designed by Crispin, the Web promotion represents a classic example …

“It’s not going to work”

Ad Age reports that “a growing number of marketers want to persuade the nation’s print magazines to open the text of their editorial pages to product placements.” I’m not particularly swayed by the moral arguemnts on either side of the issue, but I agree with the editor quoted in the article who feels that blurring …

Its version of the Chicken Dance is nothing like I expected

New ideas in viral marketing: Burger King presents Subservient Chicken. Easily the weirdest thing I’ve seen a major food corporation do, and that’s even counting the Quizno’s singing rat commercials. This is one ugly chicken. And check out the duct tape on the left ankle. But it will raise brand awareness among the younger elements …