If you’re thinking of using weblogs to generate activity on your business website — through either a single business blog or multiple “personal” blogs by employees — check out
Tag Archives: Business & marketing
Selling more than chicken
In on-going Subservient Chicken coverage, here’s a concise and well-explained analysis by Joseph Jaffe on the brilliance of the campaign: The one question that seems to be continuously asked is, “But did it sell chicken?” This is completely the wrong question to be asking. Perhaps a more appropriate question you should be asking is, “Does …
Aussi, nous sommes d
Oh, how I wish I’d thought of this inside joke/buzz marketing stroke of genius: Labels on most of the backpacks, messenger and laptop bags made and sold by Tom Bihn have his company’s contact information along with washing instructions in English and French along with a message reading: “Nous sommes desoles que notre president soit …
Sir Mix-alot
How to create support among your existing fans for your new work, exhibit A: David Bowie invites fans to remix his new songs with his back catalog. Singer David Bowie (news) has invited his fans to mix two of his songs together, extending a hand of friendship to underground bootlegging enthusiasts. The rocker, currently touring …
And now, a word from our sponsor
Some articles related to changes in consumers’ acceptance or rejection of marketing and advertising: MediaDailyNews reports that “[a]bout half of consumers surveyed say they’ve noticed brands involved in product placements in movies and television, according to a recent Mediaedge:cia study.” More significantly, the study found that “60 percent of those consumers are willing to try …
How to make your brand laughable in one easy step
This website seems to be intended to help franchisees create McDonald’s promotional materials. But it’s quite easy to use it in other ways. In actuality, I expect that the wording of the banners must be approved by someone before anything is printed. And the fact that the physical banners cost money should prevent this little …
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Blogging for dollars
Good ideas, ripe for the picking: Building a Blog Marketing and Media Company, a blog-focused business concept by WebWord. Here’s the core concept: The core idea is that there aren’t any companies focused on blog marketing. There is a hole here that can be filled. As more and more people are “blogging for dollars” there …
More Subservient Chicken
The Wall Street Journal today has an article discussing the Subservient Chicken website created by Burger King (discussed here previously after Adrants wrote about it). If you’re a subscriber to the WSJ, here’s a link. The results in only two days are astounding. An excerpt: Designed by Crispin, the Web promotion represents a classic example …
“It’s not going to work”
Ad Age reports that “a growing number of marketers want to persuade the nation’s print magazines to open the text of their editorial pages to product placements.” I’m not particularly swayed by the moral arguemnts on either side of the issue, but I agree with the editor quoted in the article who feels that blurring …
Its version of the Chicken Dance is nothing like I expected
New ideas in viral marketing: Burger King presents Subservient Chicken. Easily the weirdest thing I’ve seen a major food corporation do, and that’s even counting the Quizno’s singing rat commercials. This is one ugly chicken. And check out the duct tape on the left ankle. But it will raise brand awareness among the younger elements …
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