You’re soaking in it

Adrants laments the death of lasting brand positions in the course of noting that Jan Miner (Palmolive’s Madge the Manicurist in the long running ad campaign) died on Sunday at age 86.

Interestingly, Palmolive is not among the entries in the “Advertising Hall of Fame.” For me, having grown up watching TV in the 70s, the phrases “You’re soaking in it” and “Softens hands while you do dishes” resonante far more than “Nothing runs like a Deere” (a John Deere slogan from the same time period).