I’ll have to start visiting the Periodicals section of the Butler Public Library.
Tag Archives: Business & marketing
The powder sugar on this donut puts a semi-protective barrier between your fingerprint and your nutrition
Hearing rumors that a certain ad campaign is being retired, Jonah Bloom of AdAge bids farewell to Miller’s High Life man: In an era when much advertising feels fake, especially brewers
You like long walks on the beach too?
Another one of my entrepreneurial ideas has been taken: PersonalsTrainer offers to fix your personal ad so you sound more like you than you can manage yourself. However, the lead example offered on the home page is less than reassuring. The “before” is definitely all kinds of wrong (“I have a nice personality. I have …
Running in the cold? So much of the suck.
NIKE dips a toe into viral marketing: please enjoy these odd little Flash cartoons promoting NIKE Sphere products. So bad they’re good! They remind me of the stuff by OddTodd. A lot. Either he’s finally found himself a job, or he’s very easy to imitate.
Number one reason I hate lists
The Wall Street Journal and Harris Interactive have conducted a survey of corporate recruiters, asking which are the “top MBA programs.” The full results will be published later today, so we can save grousing about the criteria and the questionability of recruiters’ opinions until then. For now, let’s take a look at the top five …
Economics explained in human terms
OK, a bit of the dismal science here, but it’s something that highlights an important point in the current presidential election, one that many people fail to grasp: what is “comparative advantage” and how does it affect outsourcing of jobs?
Time to bring back the two Martini lunch
I’ve never liked vermouth. When I ask for a Martini I always say, “Skip the vermouth.” So actually I don’t drink Martinis: I drink very cold gin or vodka, up, with a twist. Sometimes I even order just that: “I’d like ice-cold vodka, up, please. Lemon twist.” But this distaste for vermouth nags at me, …
Harder than naming children
All the good ones — and many, many bad ones — are taken: Car companies have a terrible time selecting new car names. General Motors found out last year that a forthcoming Buick sedan called LaCrosse, to be offered in Canada, was French-Canadian teenage slang for masturbation. Volkswagen’s SUV, the Touareg, is not only unpronounceable …
How to sell expensive water
Nice little case study on “anti-marketing marketing”: the brilliance of Darius Bikoff and Glaceau Smartwater. Despite the success, despite the obvious attention to marketing principles such as design and differentiation, and despite even the national effort, Energy Brands seems to have retained the important sense of being an irreverent underdog: It has mastered the art …
But how to phrase it in one’s job description?
Even Businessweek says it’s a good thing: Blogging With The Boss’s Blessing. Increasingly, execs see employee blogs as a way to transform a transaction with a faceless behemoth into a personal relationship with an employee. Blogs are also hyper efficient at driving product innovation. And they create loyal audiences. Once people get hooked, they keep …
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