Rick E. Bruner reviews the latest research on bloggers and blog readers and wonders why more advertisers have not jumped on the opportunities presented by weblogs:
Super-popular blogger Glen Reynolds, of Instapundit.com, leaves his traffic logs open, where we can see that he averages around 100,000 visitors a day and more than 2 million uniques a month. Considering that he’s only one guy, that’s astounding. By comparison, HoustonChronicle.com reports 1.5 million unique monthly readers. Granted, Instapundit is one of the most widely read bloggers out there, but it puts the phenomenon in perspective.
Meanwhile, Matt Drudge — who hates to be called a blogger, but he is, so he should just get over it — hinted to Radar Magazine last year that he earns more than a million dollars a year selling banner ads on his hugely popular DrudgeReport.
(Link via Adrants, which has been on a roll lately.)