New ideas in viral marketing: Burger King presents Subservient Chicken. Easily the weirdest thing I’ve seen a major food corporation do, and that’s even counting the Quizno’s singing rat commercials. This is one ugly chicken. And check out the duct tape on the left ankle. But it will raise brand awareness among the younger elements of the fast food nation, at a time when BK is looking to turn its fortunes around.
(Link via Adrants.)