From brandchannel.com, a nice overview of issues in naming and branding, especially managing corporate brands alongside product brands.
Most brand consultants agree that the common factor to successful nomenclature is clarity.
Cynthia Closkey's blog
From brandchannel.com, a nice overview of issues in naming and branding, especially managing corporate brands alongside product brands.
Most brand consultants agree that the common factor to successful nomenclature is clarity.