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What’s in a name

Posted byCynthia Closkey May 28, 2004

From brandchannel.com, a nice overview of issues in naming and branding, especially managing corporate brands alongside product brands.

Most brand consultants agree that the common factor to successful nomenclature is clarity.

Posted byCynthia CloskeyMay 28, 2004Posted inUncategorizedTags: Business & marketing

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