Holiday Inn Express gives you breakfast when you stay with them. They proclaim this benefit in their advertising: “Free Breakfast Bar.”
What they mean is this:
For a long time, a very long time, I thought they meant that if I’d stayed at a Holiday Inn Express, in my room next to the coffee maker I’d find one of these:
I could not understand why they were trumpeting this in three-foot tall letters on their billboards.
I don’t remember when I figured out what they really meant. But even know, when I know what they mean, every time I see a Holiday Inn Express Billboard, I still picture the shiny wrapper of a NutriGrain bar.