Each year it becomes harder for an independent filmmaker (or anyone) to release a movie. Making a movie is hard; distributing it is nigh on impossible.
So it’s interesting to see a filmmaker taking the simplest approach and releasing a movie straight to DVD and to web purchase and download. John August featured the micro-budget One Too Many Mornings on his blog and highlighted their distribution strategy (brief overview post; brief review post), and in the comments of the first post he, blog readers, and the film’s director Michael Mohan are having a discussion about how the film was financed and made, the web software being used to market and distribute the film, and more. Terrific info for anyone in indie film, but also thought-provoking for anyone creating media and considering alternative or straight-to-the-public distribution (fiction and nonfiction, video, podcasts, art).
I particularly love the bundles in which you can buy the DVD. In the Limited Edition Deluxe Package ($34.99) for example, you get a piece of the film’s set: “Yes, literally a scrap from the upholstery of the couch used in the main set of One Too Many Mornings.” It comes with a certificate of authenticity. Buy it now!