The most amazing thing happened to me this evening.
I attended a business event in Pittsburgh, at the Hard Rock Cafe in Station Square. It was a networking happy hour, hosted by the local chapter of the American Marketing Association and sponsored by Yuengling. (All the beer was lagers and black-and-tans. Why no ale? That was the only down part of the event.) One hour of people standing around, chatting and exchanging business cards, followed by an hour of selected people speaking to the group, making lame jokes and using terms like “power brand.”
So there I was, surrounded by Pittsburghers, all of us searching for anything funny or interesting or even dull to say.
And not once during the entire two hours did anyone mention Ben Rothlisberger or motorcycle helmets.
It was glorious, talking about anything other than The Accident. I could have cheered in joy.
Pittsburgh marketing professionals, my hat’s off to you. (Ba-dum bum!)