It’s a bit unfair to compare the two, because Purple Cow was published in 2002 and Godin has gone on to create other new ideas since then. But I am still struck by how little value I’m getting from Purple Cow compared to how much I’m getting from Made to Stick.
Purple Cow is full of case studies and examples, and questions from Godin. The goal seems to be to get a business person to ask why he is doing things the old way, and to try to shake up his company to create new value. And the overall sense is that the person reading the book hasn’t quite bought into the idea that being remarkable is the path to success, doesn’t quite get it.
All well and good.
Made to Stick is full of case studies too, but the authors have taken the examples and created frameworks and guides to help a business person apply the lessons of the case studies. The overall sense is that the reader understands that sticky = good (at least, after the first chapter’s persuasive argument), so the bulk of the book is devoted to figuring out how to make ideas sticky.
I read Seth Godin’s blog, but sometimes I kind of hate it. I feel scolded by it, although I think I do "get it." I keep reading because I think he offers good ideas on creating value through community — and because I worry that I’ll miss something of value.
I’m pleased though to add the Made to Stick blog to my feedreader. Seems both friendly and informative.