Adrants highlights past and present uses of forehead advertising. It sounds like something from a science fiction novel (and indeed a similar concept is used in Jim Munroe’s novel about a hyper-marketed future, Everyone in Silico). One of the first promo items I created for Inkburns was a temporary tattoo of the logo in different …
Tag Archives: Business & marketing
Blogging is the new black
Rick E. Bruner reviews the latest research on bloggers and blog readers and wonders why more advertisers have not jumped on the opportunities presented by weblogs: Super-popular blogger Glen Reynolds, of Instapundit.com, leaves his traffic logs open, where we can see that he averages around 100,000 visitors a day and more than 2 million uniques …
How branding works
I meant to post this some time back: Scientists have new theories about how branding works: Read Montague, Director of the Human Neuroimaging Lab at Baylor College of Medicine, has now provided proof that branding plays with our brains. Last year he decided to repeat the Pepsi Challenge, but scan the activity of the brain …
Juicy
The launch of my new venture has taken most of my time lately. It is Fat Plum: We’re beginning by offering workshops, private consultations on writing and publishing, manuscript reviews and edits, and so on. Soon we’ll expand into writer-focused products. And then we’ll start publishing books and other cool stuff. We have very grand …
Jesus Christ: Flavor of the month
From the Detroit News: What a trend we have in Jesus. Even before “The Passion” hit screens, pop culture had reinvented the image of Jesus. Tabloid fashionistas such as Pamela Anderson, Ashton Kutcher, Ben Affleck and Lara Flynn Boyle have all been seen sporting the popular “Jesus is my homeboy” T-shirts. Los Angeles-based clothing company …
Nielsen whistling past the graveyard
Jim Meskauskas in MediaPost comments on Nielsen’s plans to report on personal video recorder (PVR) households but not on their viewing of advertisements. As MediaPost reported last Friday in an article by Joe Mandese, agencies are asking that Nielsen provide, along with the aggregated program “viewing” data, minute-by-minute ratings data so that ratings can be …
I’ll drive that tanker
Advertising Age looks at actor/director/marketing-wiz Mel Gibson. To create this boffo box office, superstar director Mel Gibson employed a raft of guerrilla-marketing tactics, appealing to church groups and religious leaders to help him bring out the faithful. He traded heavily on his celebrity status and the controversy that has swirled around the film to generate …
Impressive
In the current issue, the Economist considers several reasons why Matteo Arpe, the 38-year old head of Capitalia, Italy’s fourth-largest banking group, is having such great success in modernising and reforming the traditionally corrupt Italian banking system. They mention his talent, his mentors, his experience, his flair. Yet they leave unstated one obvious factor: He’s …
Think big
Following up on my previous posts on cultural standards in the U.S. and the U.K. and on bucking the established system, I recommend this interesting article that considers the risks inherent in not taking risks. It’s focused on marketing, but I think it applies to more.
You’re soaking in it
Adrants laments the death of lasting brand positions in the course of noting that Jan Miner (Palmolive’s Madge the Manicurist in the long running ad campaign) died on Sunday at age 86. Interestingly, Palmolive is not among the entries in the “Advertising Hall of Fame.” For me, having grown up watching TV in the 70s, …